Why Blogs Are Great For Effective Content Marketing?

I first came to know about blogs in 2010, when I started my post-graduation. I remember I first posted on blogger.com. It was just a passion project. I used to post about random stuffs and was not serious.

As I progressed in my writing career, I realised blogs are a great tool for content marketing. Some are opining that blogs are dead. At Scribble Effects, we feel it is still dominating the content marketing. Here are 5 reasons every brand needs blogging on their official website:

1. Blogging is an organic way to get traffic to the official website. The right SEO always brings right people to the right website. Google tracks the blogs and other necessary information based on the search keywords.
2. Creativity leads to authenticity, and this leads to building unconditional trust. Be it business or relationship, it really works. Creative blog posts help the brands to grab all the attention from their customers.
3. Blog posts can be used as FAQs (frequently asked questions). We also recommend our esteemed clients to post “myths vs facts” through blogs. Customers can easily learn about the USPs of the products/services. This leads the way to buying decision.
4. Brands integrate their other social media platforms with the blogging pages of the official website. This can definitively generate leads, queries from the potential customers. It is also a great way to create buzz about the upcoming products/services.
5. At Scribble Effects, we suggest our valued clients to share success, failure and conflict resolution stories on the blog page. Readers get a 360-degree view of the business model. Such posts are very relatable and hits the emotional nerve of the customers.