A newsletter is a periodic article shared by the founders/entrepreneurs to connect deeply with their consumers. The purpose of sending newsletters to the consumers is to share brand updates. Founders can also create buzz about a new product/service through their newsletters.
Most of the times, newsletter editions are weekly, bi-weekly or monthly. Sometimes, founders also share financial updates with the employees by the end of every financial quarter to maintain transparency. Here are 5 quick benefits of publishing newsletters:
- Customers can remember the brand and how the brand consider them valuable. When they see the newsletter pops in their mailbox, they feel acknowledged.
- Brand owners and marketing teams consider customers as the lion share behind the success of the brand. Hence, they take the feedback seriously and share more updates through newsletters.
- Let’s be honest, newsletters are cost-effective and just by clicking single “send” button, the brand can reach to thousands of customers in a go. This raises both awareness and engagement.
- When you open the newsletter, you see your name at the top. This shows more acknowledgement and personalisation. Customers feel the brands are directly addressing them.
- Newsletters through emails can be tracked easily. How many clicks were done on the shared links? How many new orders came in? What is the new feedback dropping in? All these can be tracked in minutes.
Conclusion
At Scribble Effects, we encourage every business owner to send a bi-weekly newsletters to the subscribed users. We ensure to send personalised and meaningful newsletter editions. Detailed market and brand research enables us to create impactful brand image.
Newsletters are also a great CTA tool (call-to-action). There are high chances to convert users into potential customers/clients. Brand recall or retention increases for almost 10X times.