You went to buy something at a store and after paying your bills you noticed the shopkeeper dropped a few goodies into your bag. Sounds familiar? Well, it is a great marketing strategy. In today’s blog we will discuss the same.
Brands do this type of marketing for two reasons. Their aim is to keep the customers engaged yet dedicated to the brands. If a brand cannot keep their customers hooked, they will never come back to the stores.
This can be explained with a few examples. When you purchase from a brand store, they give you extra goodies to make you feel special and valued. Customers instantly feel that they received products retailing more than the money they paid. They feel noticed and taken care of.
On the other hand, some brands give free goodies as free samples for their upcoming products. Recently, Nykaa had a summer pink sale. Hence, they sent some extra goodies to their customers inside their order package, so they can try out the new products. This works as a bonus yet feedback for future developments.
Remember, complimentary gifts are not for fun. It is meant for real connection with customers, and they want their customers to stick with the brand. If a brand did not offer you something extra by going out of their way; you will never go back to them.
This is the same marketing strategy with luxurious brands like, Dior, Gucci, Hermès, etc. When you buy products, they place some products related to your choices. Dior and Gucci may offer you tiny perfume bottles or lipsticks. When women buy barking bags from Hermès, they supply bag cleaning tools, pouches, or bag straps.
Offering free goodies also shows the brand’s loyalty towards their dedicated customers, resulting in enhancing the purchasing experience. It also reflects highly on their commitment to offer luxury, sophistication, and comfort to their customers.
At Scribble Effect, we also offer a few goodies to our clients. We step up to enhance their business experience with us. We make sure to keep the quality of content top-notch and keep the deadlines meeting. Custom curation of the content for our clients is our biggest asset.